Maybe
you would like to take a crash course on branding,
run a marathon or even go deep into the hinterland
to manage a water conservation project, or
probably do all of these while working quietly
on a global acquisition. At the Aditya Birla
Group, opportunities are only limited by your
imagination.
The
$12 billion Indian conglomerate was ranked
number one in India and among the best in
Asia by Hewitt in their Best Employers Survey
2007. The India winners were chosen after
a six-month long intensive research that included
230 participating companies and more than
44,000 respondent employees, representing
the views of more than one million employees.
The Best Employers in Asia study spanned some
of the most dynamic markets in Asia attracting
more than 750 employers. What
is the DNA of a best employer? Contrary to
the popular belief, it’s not a lifetime
employment guarantee or remuneration but an
organisation’s ability to provide customised
solutions to an employee’s unique situation.
Given the diverse range of organisations represented
in the Best Employers in India list, to be
the best, parameters like industry size, ownership
and legacy didn’t matter. But what did,
were metrics like employee engagement and
alignment, opportunities for growth and development,
performance differentiation, quality of HR
initiatives and employee diversity.
Clear
focus on employee engagement by aligning employee
needs and business interests, among others,
helped the Group develop and implement its
best-in-class people practices. The Group’s
HR processes are replicated seamlessly across
businesses spread over 13 countries. Strong
orientation to continuous personal and professional
growth, challenging canvas, feeling of ownership,
values driven work culture, quality of life,
are just some of the elements that have catapulted
the Group to be the top employer in 2007.
Says
Mr. Kumar Mangalam Birla, Chairman, Aditya
Birla Group, “The broad philosophy
of our company as an employer is to empower
and to enrich and as part of that there
are a couple of things. First, it is very
important for people to trust the organisation
that they work for unflinchingly and in
any situation. Second, we are a meritocracy.
People know wherever they are in the organisation
they are not lost. If they have merit then
on the basis of that merit alone they will
bubble up to the top of the organisation.
Third, the fact that we offer many opportunities
within the same Group. So you could want
to be doing BPO in Canada for the first
few years, you could be wanting to work
in Australia in mines, you could be wanting
to work in Atlanta heading the strategy
function for the world’s largest rolling
company. You will have all of these opportunities
and more within the same organisation without
having to change from one organisation to
another.”
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