One of India's leading GSM mobile service operators, IDEA Cellular is headquartered in Mumbai and has over 30 million subscribers. IDEA has licenses to operate in 22 circles with commercial operations in 13 service areas comprising Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh & Uttaranchal, Madhya Pradesh & Chattisgarh, Gujarat, Maharashtra & Goa, Andhra Pradesh, Kerala, Mumbai, and Bihar & Jharkhand (Oct 08). IDEA's footprint covers approximately 70 per cent of the national market for mobile telephony. Idea is targeting a roll out in Mumbai, Bihar, Tamil Nadu (Including Chennai) and Orissa circles soon for which the spectrum has already been allotted.

IDEA offers GPRS on all its operating networks for both postpaid and pre-paid services, and was the first company to demonstrate and commercially launch the next generation EDGE technology for its Delhi Circle. IDEA has also been a
pioneer in technology usage by employing satellite connectivity to reach inaccessible rural areas in Madhya Pradesh.

A leader in value-added services, innovation is central to IDEA's VAS products. IDEA was the first to offer 'Global SMS' in over 540 networks across all technology platforms, and the first to offer a voice portal with 'SAY IDEA'. IDEA has also recently launched services like ‘Press * to copy a Dialer tone’,
IDEA TV – first GSM Multi channel mobile television experience, IDEATIMES – The first MMS magazine, Voice chat, Instant Messenger and more. IDEA has also launched its PCO service to reach a customer base. IDEA’s tariff plans have been customer friendly, catering to unique needs of different consumer segments. 'WOMEN’S CARD' is meant to fulfill special needs of women on the move, and ‘YOUTH CARD’ specifically caters to the emerging youth segment.

IDEA is also the only Indian GSM operator to win the GSM Association Award in the Best Mobile Technology category for the 'Best Billing and Customer Care Solution', both in 2006 and 2007.

Truly, an IDEA can change your life.