Born in the year 1999, Birla Sun Life Distribution Company Limited (BSDL), is a joint venture between the Aditya Birla Group and Sun Life Financial, Canada, a profit making company since its inception.

Today, BSDL is a premier wealth management company and ranks among the top players in this business segment. BSDL offers wealth management and financial planning solutions which are facilitated mainly through twin products, mutual funds and insurance. These products and solutions are supported by knowledge, expertise and experience which BSDL offers mainly through its research and advisory functions and a unique technology platform. The product range covers other instruments like RBI Relief Bonds, bonds of public financial institutions, select Fixed Deposits and initial public offerings of equity and debt securities etc. The company provides life insurance products of Birla Sun Life Insurance, through a wholly owned subsidiary Birla Sun Life Insurance Advisory Services Limited (BSLIAS).

BSDL has a direct presence through its twenty three branches in the metros and major cities and an indirect presence or reach through the Business Associates or Channel Network of over 3500 across the country. The company’s main business flows from the corporate and institutional segment which caters to mainly the banks, financial institutions and corporates, the private client group which caters to the HNI customer base and the retail or channel business.

The company has a trusted investor base of over 200,000 spread across various segments and cities.

Innovative and unique marketing initiatives have been the hallmark of BSDL’s business strategy. The company has established processes and systems and BSDL has always laid great emphasis on technology and quality of service
deliverables in meeting the needs of its associates and customers.

With ethical business practices, established processes and skill sets developed in the organisation, BSDL is well poised for the opportunities and the challenges presented by the economy’s fast transformation and surge in the number of investors.